Mount Etna, Sicily 2022

I’m a multidisciplinary designer specialising in brand and digital design, with a background spanning fashion, creative operations, and agency environments. Before moving into design full-time, I spent over a decade in fashion as a pattern maker, studio manager, and business owner, an experience that continues to shape how I approach systems, craft, and decision-making.

I’m comfortable leading projects end to end, working under pressure, and translating strategic briefs into clear, consistent visual identities.

I contribute to brand strategy and rebrand explorations within both agency and freelance settings, collaborating closely with creative directors and leadership teams.

My work spans brand systems, social-first design, campaigns, motion, and presentations, with a focus on clarity, consistency, and scalability across digital touchpoints.

Currently working full-time at Coolr, a social media marketing agency in London, UK. Available for freelance projects.

Outside of work, I enjoy reading and spending time outdoors running, cycling, swimming, and heading to the mountains whenever possible.