The Mental Health Foundation develop programs at a small scale and local level, to pioneer, innovate and test new approaches. They then ‘hand these over’ to other players to scale up, roll out as widely as possible and run on an ongoing basis.

The concept is based on data and outcomes, as seen in the logo. Clean, colourful infographics communicate MHF's impact simply and effectively to the relevant audience.

*Approved by Creative Director.

Diagram showing a process involving a circle, square with a star, and a star symbol combining to produce a grid of circles with one star in the center, labeled with words 'PROGRAMS / DATA,' 'ROLLOUTS,' 'POSITIVE OUTCOME,' and 'MHF'.

Text promoting Mental Health Awareness Week with the word "LOVE" featuring a photograph of a woman with pink hair inside the letters.

Billboard promoting Mental Health Awareness Week with a skateboarder performing a trick in front of the text. The billboard encourages jumping for mental health and provides a website for more information.