This brand concept proposal for The Mental Health Foundation was developed during a freelance engagement and approved by the Creative Director.

The direction responds to the Foundation’s role as a pioneer, developing and testing programmes locally before enabling others to scale them nationally. Grounded in data and outcomes, the visual system uses clean structures and colourful infographics to communicate impact clearly and credibly to key audiences.

Although not selected by the client, the concept formed part of a wider strategic exploration for the brand’s evolution.

Diagram showing a process involving a circle, square with a star, and a star symbol combining to produce a grid of circles with one star in the center, labeled with words 'PROGRAMS / DATA,' 'ROLLOUTS,' 'POSITIVE OUTCOME,' and 'MHF'.

Text promoting Mental Health Awareness Week with the word "LOVE" featuring a photograph of a woman with pink hair inside the letters.

Billboard promoting Mental Health Awareness Week with a skateboarder performing a trick in front of the text. The billboard encourages jumping for mental health and provides a website for more information.