Agency - Spencer Du Bois
Brand refresh proposal for NDCS
This proposal formed part of a wider brand refresh exploration for NDCS, the UK’s only national charity dedicated to supporting deaf children and young people.
The brief focused on repositioning the organisation to better connect with young parents, with the aim of moving away from an outdated visual identity and establishing a more confident, contemporary presence. NDCS needed to maintain trust and authority while making a clear emotional impact and standing out within the charity sector.
The proposed direction aimed to inject energy and optimism into the brand, reflecting NDCS’s role in connecting families, providing expert guidance, and campaigning for equal opportunities for children with hearing loss. The concept was developed to feel human, caring, signalling a shift toward a more visible and engaging public identity.
While this direction was not selected by the client, it was approved internally by the Creative Director and contributed to the broader strategic exploration of the refreshed brand.
