With this rebrand, the aim was to move the organisation away from its corporate image to attract a younger audience.

As Gen Z is often on screens and bombarded with flashy colours, the goal was to replicate that energy, intrigue them, instil interest, and let them see classic art and history with curious eyes.
The design is inspired by the shape of the
three entrances.

The colours are bright and in contrast with the sober classic art colour palette.  *personal work