With this rebrand, the aim was to move the organisation away from its corporate image to attract a younger audience.

As Gen Z is often on screens and bombarded with flashy colours, the goal was to replicate that energy, intrigue them, instil interest, and let them see classic art and history with curious eyes.
The design is inspired by the shape of the
three entrances.

The colours are bright and in contrast with the sober classic art colour palette.
*personal work

A historic building with a statue in front, outlined with bright turquoise lines, at sunset with a pastel-colored sky.
A colorful grid of eight abstract designs, each with the text "Museo del Prado" in black, featuring vibrant geometric shapes and patterns in turquoise, yellow, purple, and white.
An art exhibition poster on a white wall promoting Bosch's artwork, with a bright yellow background, an image collage of Bosch's paintings, and purple text reading 'Get high by discovering the incredible Bosch's vision!' A small logo at the bottom left corner in blue and green says 'Museo del Prado'. There is a black stool on the wooden floor underneath the poster.
Two colorful museum advertisements on a kiosk at a city sidewalk, with ancient paintings and modern buildings in the background.
A person wearing a gray sweatshirt with a colorful patch that reads 'Museo del Prado' and smiling, showing their teeth.
Indoor museum exhibit signage with a digital display on the left showing an abstract design and a white informational panel on the right listing art periods and features with colorful graphic accents.
Colorful museum ticket with turquoise, yellow, purple colors, and barcodes, for Museo del Prado, with details about entry time and date.