BLINDEYE
BLINDEYE
OVERVIEW
Williams Brothers
Client
Visual Identity - Art Direction - TOV - Naming
Skills
At Blindeye Picturehouse, the art of filmmaking converges with thought-provoking narratives that challenge, engage, and spark meaningful conversations.
The programming will focus on independent, foreign movies aimed at entertaining film buffs who prefer off-the-beaten-path experiences.
*student work
Illustrator - Photoshop
Tools
Details
The two brothers believe in the power of cinema to confront uncomfortable truths.
Chicago, where the cinema is located, has a long political and controversial history.
The name Blindeye and the TOV, play with these two factors and perfectly encapsulate the commitment of the two owners of showing intellectual and engaging movies.
The TOV also plays with how our eyes perceive images and movements instilling curiosity and interest in the user who, consequently, wants to discover more about the company.
The colour palette is based on the Chicago flag colours (white, light blue, red) to honour the cinema location.
